What is Scrum? — UK Software Development Guide
Direct Answer
Scrum is an agile framework for developing and delivering complex products. It defines three roles (Product Owner, Scrum Master, Development Team), five events (Sprint, Sprint Planning, Daily Scrum, Sprint Review, Sprint Retrospective), and three artefacts (Product Backlog, Sprint Backlog, Increment). Scrum organises work into fixed-length iterations called sprints, typically 2 weeks long.
Scrum in the UK
Scrum is the standard delivery methodology for UK software agencies including ClickMasters. In the UK public sector context, Scrum aligns with the GDS Service Standard requirement for agile delivery with regular demo cycles. UK-specific adaptations: fixed-price agile combines Scrum delivery with formal change control (Change Requests for scope changes), enabling budget certainty alongside agile flexibility. ClickMasters uses Scrum with 2-week sprints, end-of-sprint demos to stakeholders, and sprint retrospectives to improve delivery velocity.
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