UK MVP Pricing — Realistic 2025 Ranges
| MVP Type | Scope | Timeline | ClickMasters Fixed Price |
|---|---|---|---|
| Landing page + waitlist | Marketing site, email capture, analytics | 2–3 weeks | £3,000–£8,000 |
| Simple web app MVP | Core user journey (1–2 flows), PostgreSQL, basic auth | 6–8 weeks | £12,000–£22,000 |
| SaaS MVP | Multi-user, subscription billing (Stripe), 3–5 key features | 8–12 weeks | £20,000–£40,000 |
| Marketplace MVP | Two-sided (buyers + sellers), payments, listings | 10–14 weeks | £28,000–£55,000 |
| Mobile app MVP | React Native (iOS + Android), backend API, auth | 10–14 weeks | £25,000–£50,000 |
| FCA-regulated FinTech MVP | Any of above + FCA compliance architecture | 12–18 weeks | £40,000–£90,000 |
| NHS HealthTech MVP | Any of above + DTAC Domain basics | 12–18 weeks | £40,000–£80,000 |
What to Build in an MVP — The ClickMasters Framework
| Category | Build in MVP | Defer to Version 2 | Reason |
|---|---|---|---|
| Authentication | Email/password + magic link | SSO, OAuth providers, enterprise SSO | Auth is essential; SSO is enterprise sales, not MVP validation |
| Payments | Stripe (card only) | Direct Debit, invoicing, enterprise billing | Card payments validate willingness to pay; complex billing is operations |
| Notifications | Email (GOV.UK Notify or SendGrid) | SMS, push notifications, in-app bells | Email validates communication; multi-channel is product polish |
| Analytics | Posthog (self-hosted — UK GDPR) or Plausible | BI dashboards, Looker, complex funnels | Basic event tracking validates usage; complex analytics is for scale |
| Admin | Basic admin (view records, manage users) | Full CMS, complex workflows, bulk operations | Founders can manage manually at MVP scale |
| UK GDPR | ICO registration, cookie consent, privacy notice, DSARs | ISO 27001, DPAs with all sub-processors | Legal minimum from day 1; certification for enterprise sales later |
| Mobile | Responsive web (mobile-first Next.js) | Native mobile app | Web validates product; native app is investment after validation |
UK GDPR — Non-Negotiable MVP Requirements
UK GDPR MVP shortcut: ClickMasters includes UK GDPR basic compliance (ICO registration guidance, cookie consent, privacy notice template, DSAR workflow) in every MVP build. Cost: zero additional cost. Not optional.