💰 FinTechDelivered on Time📋 Fixed Price

AI-Powered Customer Service Platform — UK FinTech

UK6 min readUpdated June 2025
Region
UK
Contract
Fixed Price
Tech Stack
7 Technologies
IP
100% transferred to client

Project Overview

A UK FinTech company with 180,000 customers was spending £840,000/year on a 45-person customer service team, p...

Technology Stack

FastAPIClaude 3.5 Sonnet API (Anthropic)Pinecone (vector DB)Next.jsPostgreSQLAWS eu-west-2Terraform

Compliance & Standards

FCA Consumer DutyUK GDPR Article 22ICO AI guidance 2023Cyber Essentials

The Challenge

A UK FinTech company with 180,000 customers was spending £840,000/year on a 45-person customer service team, primarily answering the same 30 questions. Average resolution time: 6.2 minutes per query. FCA Consumer Duty required them to evidence good customer outcomes and accessible support — their existing ticket system provided no outcome monitoring.

Our Approach

Architecture: FastAPI backend, RAG (Retrieval-Augmented Generation) with Claude 3.5 Sonnet API, Pinecone vector database for knowledge base, Next.js chat interface, PostgreSQL for conversation logging, AWS eu-west-2. FCA Consumer Duty Compliance: AI responses filtered through a compliance layer that detects: regulated advice patterns (flagged for human review), vulnerable customer signals (triggered to human agent immediately), and Consumer Duty outcome monitoring (satisfaction tracked post-resolution). No AI response delivered as regulated financial advice without human review. UK GDPR Article 22: Automated decision-making disclosure in the chat interface. Human escalation pathway available on every interaction. ICO AI guidance (2023) review completed before launch. DPIA for AI processing of financial query data. Gradual Rollout: Feature flags: 10% of queries → 30% → 60% → 80% (20% always human). Parallel monitoring for 6 weeks before full rollout.

The Results

80% of customer queries now resolved by AI (previously 0%). Average resolution time: 47 seconds (from 6.2 minutes). Customer satisfaction: 4.1/5 (up from 3.7/5). Annual customer service cost reduction: £420,000. FCA Consumer Duty outcome monitoring dashboard launched — evidencing 94% good outcome rate to FCA auditors.

Client Testimonial
The compliance layer ClickMasters built around the AI was exactly what we needed — the FCA Consumer Duty requirements were a first-class concern, not an afterthought. We can evidence good customer outcomes in a way we never could with the old system." — Chief Customer Officer, UK FinTech (name withheld)
ClickMasters Case Study Team
Reviewed by James Whitmore, CTO

Project Details

Sector
FinTech
Country
UK
Status
Delivered on Time
Contract
Fixed Price
Tech Stack
7 Technologies
Reading Time
6 min
IP Ownership
100% transferred to client
Last Updated
June 2025
Written By
ClickMasters Case Study Team
Reviewed By
James Whitmore, CTO

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