Vercel vs AWS vs Netlify — Where to Deploy Next.js in the UK? (2025)
For most UK Next.js projects: AWS (ECS Fargate + CloudFront + ALB) is the right choice — UK data residency, Cyber Essentials OS patching handled by Fargate, and full control over the infrastructure stack required by NHS, FCA, and government contracts. Vercel is excellent for marketing sites and developer-experience-first teams where UK GDPR data residency and compliance complexity are not blockers. Netlify is for static sites — not appropriate for Next.js App Router SSR workloads. Next.js deployment choice is a UK-specific decision where compliance requirements significantly affect the answer — more than pure developer experience. Here is an honest comparison.
| Factor | AWS (ECS + CloudFront) | Vercel | Netlify |
|---|---|---|---|
| UK GDPR data residency | ✅ eu-west-2 — confirmed UK | ⚠️ US/Edge — IDTA may be needed | ⚠️ US/Edge — IDTA may be needed |
| NHS/GDS/FCA contract suitability | ✅ Standard NHS/Gov choice | ⚠️ Data residency questions | ❌ Not appropriate for regulated data |
| Cyber Essentials OS patching | ✅ Fargate — AWS managed | ✅ Vercel managed | ✅ Netlify managed |
| App Router (SSR + Server Actions) | ✅ Full support on ECS | ✅ Native — designed for Next.js | Limited — primarily SSG/ISR |
| Edge functions (global CDN) | CloudFront Functions / Lambda@Edge | ✅ Vercel Edge Network | ✅ Netlify Edge Functions |
| Cold starts | None — ECS always warm | Short — serverless functions | Short — serverless functions |
| Custom domain + TLS | AWS Certificate Manager + Route53 | ✅ One-click domain setup | ✅ One-click |
| Cost at scale | Predictable — ECS fixed + CloudFront | Usage-based — can scale expensively | Usage-based |
| ClickMasters default | ✅ NHS, GDS, FCA, enterprise | Marketing, startup MVPs | Static marketing only |
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