01
Custom Theme Development
Building bespoke Liquid-based themes that align with your brand identity and optimize for conversion. No generic templates just high-performance commerce.
Shopify & Shopify Plus Development Company Building High-Growth Stores
ClickMasters builds custom Shopify and Shopify Plus stores for B2C and B2B brands. Performance-optimized Liquid themes, custom Shopify App development, and deep ERP integrations. Launch fast, scale reliably, and own your customer experience.
Shopify Plus Specialists
Custom Liquid Themes
ERP & CRM Integration
B2B / Wholesale Features
Performance & CRO
0+
Years Experience
0+
Projects Delivered
0%
Client Satisfaction
0/7
Support Available
4.9/5 rating
More Than a Store. A Conversion System Built on Shopify.
Custom Shopify Themes, Shopify Plus Implementations, and Headless Storefronts That Convert for D2C Brands and B2B Merchants
- 4.6M active Shopify merchants worldwide the largest commerce platform on earth
- $235B GMV processed on Shopify in 2023
- 2.5s average Shopify theme LCP on mobile a $50K-$500K annual conversion opportunity
- $500+/month Shopify Plus fee vs. unlimited custom checkout and B2B functionality
Shopify Plan Selection Basic vs. Shopify vs. Advanced vs. Plus
Getting this wrong means either overpaying for Plus features you do not use, or hitting the ceiling of Basic/Advanced when your business requires Checkout Extensibility, B2B accounts, or Flow automation.
- Basic ($39/mo): 2.0% transaction fees (non-Payments), 2 staff accounts. Best for small brands, proof-of-concept, budget-first launch.
- Shopify ($105/mo): 1.0% fees, 5 staff accounts. Best for growing D2C, multiple staff, some custom needs.
- Advanced ($399/mo): 0.5% fees, 15 staff accounts. Best for scaling brands, advanced reporting, lower transaction fees.
- Plus ($2,300/mo): 0.15% fees, unlimited staff. Full Checkout Extensibility, Shopify B2B, Flow automation, Launchpad, up to 9 expansion stores. Upgrade when GMV exceeds $80,000/month or B2B/checkout customization required.
What Is Shopify Development?
Shopify development is the end-to-end process of building, customizing, and optimizing online stores on Shopify's hosted commerce platform encompassing custom theme development in Liquid, Shopify Plus configurations including Checkout Extensibility and B2B features, custom app development using the Shopify API, ERP and 3PL integrations, and headless storefronts that decouple the Shopify backend from a custom Next.js frontend for maximum performance.
Checkout Extensibility The Most Important Shopify Plus Change in Years
âš ï¸ checkout.liquid was deprecated August 2024. Any Plus merchant previously using checkout.liquid must migrate to Checkout Extensibility. Stores still running checkout.liquid customizations are now on deprecated functionality that Shopify will no longer support or update.
- Custom checkout branding full control over colors, typography, logo, and layout through the Checkout Editor
- Checkout UI extensions React-based components at specific points via Checkout Extensibility
- Post-purchase extensions one-click upsell offers, surveys, subscription prompts post-order confirmation
- Order status page extensions custom content on thank-you page
- Checkout validation server-side functions that enforce business rules before checkout completion
Shopify Performance Core Web Vitals and Conversion Rate
Shopify stores running popular themes (Dawn, Debut, Brooklyn) typically achieve Lighthouse Performance scores of 55-70 on mobile with default configuration. With 10-15 apps installed, mobile scores can drop to 35-50 with LCP above 4 seconds.
- Unoptimized hero image: LCP 3.5-6s → WebP format, responsive srcsets, preload hint
- App JavaScript bloat: INP 400-800ms → App impact audit, remove low-ROI apps, defer non-critical scripts
- Layout shift from apps: CLS 0.3-0.8 → Placeholder dimensions, load embeds below fold
- Render-blocking fonts: LCP penalty 200-500ms → font-display: swap, preconnect to font CDN
- No lazy loading: Initial page weight 2-5MB → Native lazy loading, next-gen formats, CDN optimization
When Shopify Is NOT the Right Platform
ClickMasters will tell you honestly if another platform is the correct answer before any commercial discussion. Build on WooCommerce or a custom platform when: B2B pricing and catalog requirements exceed Shopify's B2B features even at Plus tier; your product configurator cannot be replicated within Shopify's variant system; integration with legacy ERP systems requires deeper database-level access than Shopify's API exposes; or you need complete data ownership with no platform dependency.
What we deliver
Shopify Development Services We Deliver
06 capabilities
ClickMasters operates as a full-stack shopify development partner — product strategy, UI/UX, engineering, cloud infrastructure, QA, and ongoing support in one delivery model.
02
Shopify Plus Enterprise
Leveraging Plus-exclusive features like Checkout Extensibility, Shopify Flow for automation, and Launchpad for high-volume sales events.
03
Shopify B2B & Wholesale
Setting up company accounts, customer-specific price lists, and purchase order payment terms to serve your trade clients professionally.
04
App Integration & Dev
Connecting Klaviyo, ReCharge, and Yotpo seamlessly, or building custom Shopify Apps to solve unique business logic requirements.
05
Platform Migration
Moving from Magento, BigCommerce, or WooCommerce to Shopify while preserving every order, customer, and SEO ranking link.
06
Performance Optimization
Technical SEO and CWV optimization to achieve 90+ Lighthouse scores on mobile, including app impact audits and removal of low-ROI app bloat.
Why choose us
Why Companies Choose ClickMasters
05 advantages
We combine architecture discipline, transparent delivery, and long-term partnership — so your investment translates into measurable business results, not just shipped code.
01
Architecture
Lean app-free logic where possible | Basic: App-heavy plugin spaghetti
02
Conversion
Custom checkout extensibility | Basic: Rigid standard checkout
03
B2B Depth
Plus B2B catalog implementation | Basic: Retail-only setups
04
Integrations
Deep ERP / Netsuite sync | Basic: Simple Zapier connections
05
Ownership
Full Liquid source transfer | Basic: Locked vendor themes
500+
Companies served
4.9/5
Client rating
15+
Years in delivery
Our Process
Our Shopify Development Process
Scroll to walk through each phase — lines connect as you move down.
Phase 1
Week 1
Strategy & Discovery
Shopify plan recommendation, brand audit, conversion audit, and tech stack decision delivered as Shopify Strategy Document.
Phase 2
Week 2-4
UX/UI Design
Mobile-first Figma design for all page templates with conversion architecture product image hierarchy above fold trust signals, add-to-cart prominence.
Phase 3
Week 3-8
Theme Development
Liquid theme development with custom sections, metafield integration, and performance budget enforced from first commit via Lighthouse CI.
Phase 4
Week 5-9
App Integration
Install and configure Klaviyo, reviews, loyalty, Gorgias, subscriptions, and Checkout Extensibility (Plus). All apps performance-tested post-install.
Phase 5
Week 8-10
QA & Performance
End-to-end QA on all devices, Core Web Vitals validation at Good thresholds, data migration, 301 redirects, Search Console submission.
Phase 6
Week 10-11
Launch & Support
DNS cutover with zero downtime, production order validation, 30-day post-launch support with conversion rate and CWV monitoring.
Technology Stack
Modern tools we use to build scalable, secure applications.
Front-end Technologies
Styling
Back-end
Databases
CMS & E-commerce
Industry-Specific Expertise
Deep expertise across various sectors with tailored solutions
D2C Fashion & Beauty
B2B Wholesale
Subscription Brands
Health & Wellness
Pricing
Shopify Development Development Pricing
Transparent pricing tailored to your business needs
Transparent Pricing
No Hidden Costs
Flexible Engagement
30-Day Support
* All prices are estimates and may vary based on requirements.
CEO Vision
To build scalable, intelligent custom software development solutions that empower businesses to grow, automate, and transform in a digital-first world.
“
We are not building software. We are architecting the infrastructure of tomorrow—systems that think, adapt, and grow alongside the businesses they power.
AK
Amjad Khan
Chief Executive Officer
12+
Years Exp
300+
Success
98%
Retention
What Our Clients Say
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Frequently Asked Questions
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